What exactly contributes to a good web design these days? You might be surprised by how much digital marketing strategies change each year — and also how they stay the same, especially when it comes to website design.

So what exactly are the most important aspects of a good web design? Here are just a few details that any great web design and development company will address:

User friendliness and ease of use is incredibly important when you’re designing a website. While you might be tempted to use the most creative designs and some bright colors, it’s best to keep it as simple as possible. Simple fonts and colors that arne’t too bright are always good options, and you also want to make sure that you make it easy for your website visitors to navigate your website.

Visuals are becoming more and more important in the industry of digital marketing, and web design trends naturally involve plenty of visuals! It’s important to make sure that you mix written content with multi-media content rather than using just one form of content and ignoing the other; you want to make sure you can provide visitors with information while also engaging them with cool visuals.

Load time is another major thing to consider, as is mobile web design. More internet users are accessing websites via mobile devices, and if you haven’t optimized your website for mobile users, then you could be missing out on a lot of visitors (and even customers)! These aspects are relatively new in the industry of web design, but they’re only growing in importance.

So, now it’s time for you to decide — what are the most important factors for the design of YOUR website, and have you managed to address all of them?