There are a variety of strategies that companies can utilize to effectively market their business. A website’s design definitely makes a difference in this regard. Unique content and social media engagement opportunities have also been demonstrated to build organic traffic.
The Benefits of Content Marketing
The creation of blog content is a top priority for roughly 53% of marketers. When surveyed, these experts reported that it was at the top of their list for inbound marketing activities. According to Moz and BuzzSumo’s July 2015 study, longer content is actually shared and linked to more often than shorter content. It’s interesting to note that when content is more than 1,000 words, it consistently attains these results.
It’s also important to create unique content on a frequent basis. When a company publishes at least 16 blog posts a month, they will receive more traffic than those that publish zero to four posts a month. The companies that post 16 or more blogs will receive almost 3.5 times the traffic!
Search engine optimization (SEO) is also crucial for effective blog posts and other types of content. Data shows that SEO-rich Inbound leads, for example, have a greater close rate than direct mail and print advertising. The former has a 14.6% close rate while the latter has just 1.7%.
The Benefits of Social Media Marketing
LinkedIn is a popular social media platform for B2B marketers. This site is utilized by 94% of these marketers as an integral aspect of their content creation strategy.
When it comes to adult Internet users, the Pew Research Center reported that Facebook is used by 72% of this segment of the population. It is considered to be \”the most important social platform\” for almost 66% of marketers, as indicated by the Social Media Marketing Industry Report.
Marketing videos can encourage consumers to engage with a site and encourage them to make purchases. Animoto’s The State of Social Video 2017 report found that 64% of consumers that watched these on Facebook made a purchase within the previous month. Another effective strategy to increase traffic and sales is when a business responds to customers on social media. A SalesForce Marketing Cloud report revealed that 83% of customers stated that they either loved or liked it when a business responded to their comments or questions.
Marketing Services for Your Business
Whether you’re launching a new business or are rebranding or expanding an existing one, you know the importance of driving traffic to your website. When you work with a marketing services company, their expert staff will be able to assist you with web design and SEO services. A marketing services company will also be able to create a social media marketing plan for your company. Once you speak with a representative, you’ll be able to learn more about these and other beneficial services to expand your business.