In today’s world, it seems that everyone has a social media account. From your grandfather to your dog, everyone likes to log onto Facebook in order to stay in contact with their friends and family around the world. But did you know that as a small business, social media platforms have the ability to grow your brand? The goal is to make your company gain visibility as a small fish in the big pond of Google, and Facebook is here to help! Here are some benefits of using social media marketing for your business.

1. Boosts visibility

This is especially important for those who are interested in expanding their business locally. Building a social media account is an easy way to have current clients share your page and what you are all about, which increases the probability of new customers walking through your door. Plus, if you connect all of your platforms together, such as including your Instagram to your Facebook and embed in some tweets from your company Twitter, it will be easier for customers to become connected on all forms of media and to pique their interest.

2. An easier way to connect with your clients

If your customer has a problem, they may feel deterred from calling your office directly. It is easier for them to head to your social media page and list their complaint rather than picking up the phone considering the ease of access. In addition, if you have a reputation of getting back to your clients quickly, it will speak volumes for your customer service and keep them coming back.

3. Improved brand loyalty

As a business owner you have to think about what it is that sets you apart from your competition. Having an engaging social media profile will set you apart from other businesses as it has the potential to give your customers more information than they are used to from typical websites. Plus, those who follow your brand will be more likely to buy and repurchase from your brand down the line as they will remember you.

Digital marketing is a powerful tool for any business, and these are just three reasons why anyone should consider investing time into social media profiles. Contact a marketing firm today, after all what do you have to loose?