Technology is rapidly taking over many aspects of society, some for the good others not so much, but at the end of the day it’s happening whether you’re on board or not. This has had serious ramifications in the business world where marketing and advertising has been largely dominated by television, radio, and print, but in recent years online or digital marketing companies have been on the rise. According to Search Engine Land, 93% of online experiences begin with a search engine. One of the most important things online branding services can do for a business is what’s known as search engine optimization, or SEO services.
SEO services are essentially actions and campaigns that help to increase a businesses online presence and ultimately improve their rank on Google. Google has a complex series of algorithms and tools for crawling the web and indexing virtually every site in existence in terms of how valuable they view it to be for users. There are many aspects that go into this process and no one except the masterminds at Google know the exact formula that goes into it, but there are a few general things that every good SEO company will do that will help a business in these areas.
Here are the three most important aspects of SEO services in this authors opinion.
- Content Marketing: Content marketing involves creating original content, whether that be in the form of onsite blog posts or actual website page content, that is meant to help inform potential consumers as well as let Google know what it is your website is all about. The better job you do at informing Google, the greater chance they’ll reward you with a higher rank. It’s estimated that content marketing accounts for about three times as many leads as traditional marketing tactics today, according to Demand Metric. Overall, approximately 27 million pieces of content are shared every day.
- Keyword Placement and Tagging: Part of good, high quality content is making sure to include specific keywords that you want to rank on. So for example, if you’re a plumber in North Carolina you’re probably interested in ranking highly on keywords like \”plumbing services North Carolina.\” Doing so will ensure that more people will find and ultimately call you for service. Most people won’t make it past the first page of Google results and the very first organic listing typically receives about 33% of all traffic. Keywords should be included not only in the content that’s onsite, but also in the meta tagging/coding that’s done behind the scenes to help Google.
- Promotion and Ability to Gain Traction: Finally, once you’re creating good content with the right keywords, you need to properly promote it in order to drive traffic and get people clicking. This will in turn create a sort of snowball effect which can help your rankings even more. The more people Google sees going to your site, the more value they will assume you’re providing and reward you accordingly.
Whether your a Pittsburgh SEO company or business owner anywhere around the world SEO services are crucial for growing and maitnaing a functional business in the 21st century.