Small businesses are an integral part of the American economy. According to statistics from Forbes, there are more than 28 million small businesses in the United States. Of all working age Americans, over half are employed by a small business. In other words, the U.S. economy runs on the backs of small businesses, like yours.
That being said, being a small business owner is no easy thing. As you well know, competing against other SMBs and your much larger competitors is an ongoing process. Unfortunately, you’re not going to win every battle. However, with these small business advertising tips, you may just be able to win the war.
Five Small Business Advertising Tips to Help You Find Success
- Try Your Hand at Cross Promotions
- Use Your Local Newspaper as a Marketing Platform
- Know Your Audience
- Make Social Media a Priority
- Keep a Company Blog
For BestBizPractices.org, one of the best small business advertising tips is to partner with other companies for cross promotional campaigns. Say, for example, you run a tuxedo shop that caters almost exclusively to wedding parties. By partnering with florists, caterers, venues, and others in the wedding industry for cross promotional marketing campaigns, chances are that all of your businesses will reap the rewards.
One of the most frustrating things for many small businesses is trying in vain to find press. As the National Federation of Independent Business suggests, submitting press releases to your newspaper can be a great way to generate your own press. The trick, of course, is that whatever you submit has to be truly newsworthy. Are you launching a new product line? Did you just install a new ramp to make your storefront more accessible? These are the types of stories your paper would love to share.
As any promotions marketing firm can tell you, the first step in a successful public relations marketing campaign is to know your audience. Conduct some market research. Who is it that usually shops with you? What sort of people need goods and services like yours? Once you have this information, you can tailor your marketing campaign to these groups, making it far more effective.
As Mashable writes, social media has quickly become one of the most powerful marketing tools for small businesses. There are more than two-billion people using Facebook, Twitter, and other popular platforms. By using free social media pages, you can begin reaching out to your customers, showing them that you’re more than just a marketer, and improve your business reputation.
Did you know, according to Inbound Writer, that 61% of web users say they are more likely to buy from a company that regularly publishes interesting, useful content on a blog? In other words, setting up a company website and maintaining a blog can lead directly to more sales. If you’re not tech savvy, don’t be afraid to turn to a full service ad agency. They can help you build the website and create the content your business needs to succeed.
Do you have any extra marketing tips for small businesses? Sound off in the comments below! Continue reading here: www.archercom.com