It is clear that mobile devices are here to stay, They might even take over regular laptop and desktop computer use completely, according to Microsoft Tag’s prediction. Pew Research reports that as of January 2014, more than half of American adults own a cell phone, and a large percentage of them use only use their phone for the internet. This means that more people are logging into their email and the web than ever before.
While this is a great step forward in technological advancement, it also forces companies and website owners to up their game. From marketing, to advertising, and amazing website design, these owners need a way to stand out among the competition.
If you want to ensure that you drive enough traffic to your site, online marketing is a must, as well as amazing website design. In order to achieve the success you want, here are some definite things to avoid.
- Information Overload. Gone are the days when people had time to leisurely turn on their desktops, sit in their ergonomic chairs, sip a mug of coffee, and read everything they want to know about the world. Most people are on the road and want to locate information as fast as possible on their mobile devices. If you load your website with endless text, users are never going to take the time to read it all. Also, clumping all your information into paragraphs will likely deter a reader, as users on a mission are typically going to skim through your site to see if there is anything of relevance to their search.
- A Forever-Loading Page. Almost half of internet users expect a website to load within 2 seconds, and half exit the page if it takes more than 3 seconds. If you have stuffed your page with graphics, flash images, and tech-heavy extras, you are likely to lose viewers faster than it takes for your page to upload. This is especially true for mobile internet users. They are signing on and off the internet constantly, just looking for a quick answer or solution. If they find your site and it takes forever to load, you can expect them to hit the back button and scroll down to the next site.
- Graphics Gone Wild. Everyone knows a picture speaks more than a thousand words. So what if you put a thousand graphics on your website? Of course, that will be more words than anyone will want to hear. Not only will jamming your website increase loading time, it will send a visitor’s mind into overdrive. People are not coming to your website to continue to look at pictures that do not necessarily even contain information they need. Graphics that litter your page could detract attention from what your website is actually hoping to achieve.
Amazing website design comes from understanding the user at all times. Since we are living in a fast-paced world, simple text and a few poignant graphics will be more than enough to get people coming back to your page. The best website designs incorporate responsive web design, and do not hit user over the head with too much information.
Avoid these pitfalls and you should be on your way to increasing traffic to website, and attracting more visitors than you repel.