Companies spent more than 180 billion U.S. dollars in advertising in the United States in 2015. This growth has been spurred by growing use of the internet which has made it easier for companies to connect with consumers. But, there are still many companies that are struggling to implement their digital marketing techniques. About 50% of companies are using digital marketing but do not have a plan. That is why you need an advertising agency. The good news is that they can simplify the entire implementation process by identifying and refining the main components of the advertising equation.
Get Your Marketing Department In Order
Even if you have an in-house team that takes care of your advertising, getting an outsider to review your tactics and strategies gives you an edge over the competition. An ad agency can help to organize your team, identify the essential tasks and assign tasks accordingly. With your team organized, it is possible to streamline your marketing goals and work on goal-oriented tasks.
Business Listing – Check!
Have your heard about Local SEO or have you been advised to optimize your website for local search? Well, if not, then a marketing agency in Atlanta can help you with this task. Local SEO focuses on three aspects on-page optimization, local listing, and online reviews. The advertising agency ensures that your business is listed on major business listing services such as Yelp, Google+ Local, Yahoo Local, Foursquare and Bing Places. This allows Google to provide users with your business information.
Social media marketing is an essential aspect of your marketing strategy, so you should set up social media pages to leverage the many tools it offers. Facebook and Twitter are the most popular options that allow you to interact and engage with your customers. A creative agency can help with creating and implementing your social media marketing plan. Identify the platform where the most potential customers are is an important aspect of a successful plan.
Get Started With PPC
Popularly known as Peay Per Click advertising, PPC is essential for companies that want to boost their online marketing strategies such as SEO and social media marketing. Google’s PPC advertising is the most popular and you can get help with creating click-worthy PPC messages that will appear on Google’s SERPs when your keywords or other related keywords are searched online.
Take the time to find an advertising agency that understands your industry and market to ensure that the right audience is targeted. Working with Atlanta creative agency that has a team of experts is also an added advantage to your marketing efforts.