Three Easy Content Marketing Strategies That Are Ideal for Small Business SEO Campaigns
The days of small businesses solely relying on outbound advertising are falling behind us, and innovations like the internet have made that possible. Where outbound advertising is focused on advertising to customers through TV, radio, print ads, and cold calling, the new form of marketing is inbound advertising — a strategy that brings customers to your business rather than the other way around. Yet it’s not simple advertisements that get people to patronize businesses these days. Part of the allure with inbound advertising is the use of content marketing to contribute something useful to a customer’s internet experience.
What is content marketing? Web-based content marketing strategies use everything from quality web design and blog posts to social media websites and videos to attract customers to a business. If you think that your small business’s web presence could use a boost, try these three content marketing strategies with the help of an advertising agency:
- Start with SEO. Search engine optimization may not sound like one of the most surefire content marketing strategies, but it’s actually one of the building blocks of a successful one. The discovery phase of an SEO campaign will let you know which keywords you should be using more often, and the agency will also determine other areas of your online presence that can use some help. Website design, for instant, is one of them.
- Add useful and insightful content to your website. In most cases, your search engine optimizers will also provide you with website development services. Website development and design are absolutely crucial, but they aren’t the only concerns you should have. Content is also number one — meaning that things like images, infographics, blog posts, and even information about your business are essential in letting customers know what you do. By adding things like news-worthy blog posts or how-to videos, you can keep customers coming back to your site and establish your company as an expert in your field.
- Get with the social media program. In the age of the internet, social media for small business is an essential strategy. Around 70% of businesses in the U.S. use services like Facebook, and of the largest 100 companies in the country, 77 are on Twitter. This means that your business will fit right in, but you’ll also have a lot of competition.
However, it’s not just about setting up a Facebook, Twitter, Instagram, or other profile — it’s also about how you use the account. A survey from SMI revealed that 52% of Facebook users have had to stop following a corporate page because of its repetitive or boring posts. Having a social media marketing firm on the side of your business can give you the right strategies to keep customers engaged and interested in what you have to offer.
Do you have more questions about using online content marketing to rake in more business? Contact a qualified local SEO and social media firm to give you more information.
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Understanding COSC Validation and Its Importance in Watchmaking
COSC Accreditation and its Strict Criteria
Controle Officiel Suisse des Chronometres, or the Controle Officiel Suisse des Chronometres, is the official Switzerland testing agency that certifies the precision and precision of wristwatches. COSC accreditation is a symbol of quality craftsmanship and trustworthiness in chronometry. Not all watch brands pursue COSC certification, such as Hublot, which instead follows to its own strict standards with movements like the UNICO calibre, achieving similar precision.
The Science of Exact Timekeeping
The core system of a mechanical watch involves the spring, which delivers power as it unwinds. This mechanism, however, can be susceptible to external factors that may affect its precision. COSC-accredited movements undergo demanding testing—over fifteen days in various conditions (five positions, 3 temperatures)—to ensure their resilience and dependability. The tests evaluate:
Average daily rate accuracy between -4 and +6 secs.
Mean variation, maximum variation levels, and effects of thermal variations.
Why COSC Certification Is Important
For watch fans and collectors, a COSC-validated timepiece isn’t just a item of tech but a proof to enduring quality and accuracy. It symbolizes a watch that:
Presents exceptional reliability and accuracy.
Offers guarantee of quality across the complete design of the timepiece.
Is apt to retain its value more effectively, making it a sound choice.
Well-known Chronometer Brands
Several well-known brands prioritize COSC accreditation for their watches, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, offers collections like the Record and Spirit, which feature COSC-validated mechanisms equipped with advanced materials like silicon equilibrium suspensions to boost durability and performance.
Historical Context and the Development of Chronometers
The concept of the timepiece dates back to the need for exact timekeeping for navigation at sea, emphasized by John Harrison’s work in the 18th century. Since the formal foundation of Controle Officiel Suisse des Chronometres in 1973, the accreditation has become a yardstick for assessing the accuracy of luxury timepieces, maintaining a legacy of excellence in watchmaking.
Conclusion
Owning a COSC-validated watch is more than an visual selection; it’s a commitment to quality and precision. For those appreciating accuracy above all, the COSC accreditation provides tranquility of thoughts, guaranteeing that each accredited watch will perform dependably under various conditions. Whether for personal satisfaction or as an investment, COSC-validated watches distinguish themselves in the world of horology, bearing on a legacy of careful chronometry.