Businesses large and small engage in activities every day that requires a great deal of traditional large format and digital printing services. In fact, approximately 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication. Proper marketing and advertising is crucial to any business for exposure and excitement, but taking care of all the work that goes into putting these things together can put a lot of strain on a business, especially if they don’t have a dedicated team to do it.
Overall, U.S. companies spent an estimated $44.5 billion on direct mail marketing in 2014 alone. Today, more and more companies are choosing to outsource these sort of tasks to online printing services for various reasons. Here are three reasons to choose online printing services for your marketing and bulk printing needs.
- Convenience: Probably the number one reason most people choose to go this route is because it is simply much easier than trying to coordinate it all internally. Again, unless your company has a department dedicated to creating these type of projects and even day-to-day volume of printing requests it can be overwhelming. Online printing allows you to send the job to professionals in the industry and get it back just the way you want it.
- Cost-Effective: Going along with convenience is the actual money you can save with online printing. Instead of investing in all the materials, equipment, salaries of people doing the jobs, and other various costs that go into these type of projects chances are you will actually save money by outsourcing these tasks to a company that can do it all for a fraction of the cost.
- Organization and Efficiency: Approximately 67% of Canadian consumers and 73% of U.S. consumers said they prefer direct mail for brand communications. The reason for this was because they can read the information at their convenience. The same can be said for online printing services. Instead of having a vast amount of stuff that is either being worked on or waiting to be used cluttering up the office you can send it all to an outside company and simply wait for the finished project to come back to you.
In business, it’s always a good idea to find areas where you can save money by doing less work. This is just another example.