Search engine optimization, in and of itself, is highly complicated. Google’s algorithm is a riddle written in another language in a book of puzzles that’s been locked in a vault that’s been tossed into the sea. In other words, it’s a deep, deep secret. No one knows exactly what it takes into account.

That being said, many a digital marketing agency has tried cracking the code, and had some positive results. Though the Google’s ranking algorithm is complicated, there are a few simple things you can do to rank better, according to these experts. Here are just a few such easy search engine optimization tips.

Do Your Keyword Research. – The most basic thing you can do to improve your search engine ranking is to include the terms you want to rank for on your site. After all, how else will Google know that you want people searching for those words to find your site? A great way to do this is to not only spread them throughout your site, but to start a blog, and add them there. That being said, be careful. First of all, there are some seriously competitive keywords out there. Use a keyword tool to determine which ones you stand a chance of competing for. Secondly, Google will penalize you if you overstuff your site with keywords.

Social Media Doesn’t Seem to Affect Search Ranking. – Believe it or not, there’s no indication that having a social media marketing strategy affects a site’s search engine ranking. This doesn’t mean that you shouldn’t have one, though. Just be realistic about its purposes. A social media campaign should engage users, and build brand loyalty. Don’t try to use social media for the purpose of improving your search rankings.

Invest in Your Website. – Chances are you don’t have a huge budget to use on your website, but that doesn’t mean you should use a free site builder, and call it a day. If you want to convince and convert online leads, you’re going to need to spend some money on your website. Hiring a web designer who understands organic search engine optimization will help you rank much, much better, and impress your visitors.

If you know of any other helpful search engine optimization tips, feel free to share them in the comments.