Why Your Business Should Invest in a Great Website


If you’re looking to make your business stand out from competitors and up sales, you might want to think about investing more money in your company’s website. Why? There are numerous benefits to have a clean, user-friendly website to boost sales. We’re not even just talking about a great desktop site. In this day and age, more and more people are looking at a company’s website on their mobile devices, such as phones and tablets. You need to ensure that your business has a website that that works on all of these different devices.

One poll shows that over 50% of users are less likely to become customers of a company with a bad mobile site. No consumer wants to visit your company site to find out information about your product and service to find out that it’s hard to use and doesn’t display properly on their mobile device or desktop. When a consumer visits your site, they are looking for information or trying to learn more about your company.

You also need to be sure that your website has a great SEO strategy, which will up your chances of showing up as one of the top results in a search engine. Search engines like Google and Yahoo are now influencing up to 88% of business purchase decisions, which means where you rank on their searches really can influence how well your business does. while you might have a traditional brick and mortar store, you’d be surprised just how much the digital world influences your sales. This is simply just the world we live in, and adjusting can help your sales skyrocket.

Here are a few reasons to consider putting some money into a great new site for your company.

1. Web design makes your consumers feel safe

Have you ever visited a site that looked clunky and seemed like it was full of spam? Everyone has visited a site they think does not look credible. If you are a consumer who is thinking about purchasing something, especially online, you want to feel safe knowing that your information will not get stolen. This is where web design and development comes in. A designer can sit with your company and go over web design ideas that make your company look credible and clean online. Web design ideas can range from something minimal (black and white or neutral colors) to something bright and fun. It simply comes down to your company’s brand and how you want to appear online.

2. 10 seconds it all you get

According to Inspired Magazine, you have 10 seconds to make an impression on an internet user. That means that as soon as a consumer visits your site, they should be able to get a feel for your company’s brand and its products and services. Web design ideas to get consumers to stay on a page include highlighting your company’s achievements, having a clean and easy to use site across all devices, and showcasing your products and services in a way that is easy to recognize for consumers.

SEO is a very easy way to get your business out there, and with the help of a web design team, your business can come up with a great modern web design that is search engine optimized. This can also mean better digital marketing!

What kind of business do you have? Let us know in the comments below and we can get brainstorming!

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