According to some studies, around 90% of online experiences today begin with a search engine. Overall, some 12 billion search engine searches are conducted each month in the United States. What does all this traffic have to do with your business?

For one, it means that if your web presence is substandard, so will be your profits. In a recent consumer survey conducted by online marketing firm NewsCred, nearly half of all respondents reported that a company’s website design and layout is the primary criterion used to assess the credibility of a company. Users also reported that they read or scan only about a quarter of all content found on any given webpage. Does your webpage have what it takes to rise above the rest? If you’re unsure, it’s time to consult with a web development company.

What Is Web Development?

Web development is the general term used to describe the writing and/or coding of content on the web. Since this is a catch-all umbrella term, there are many different facets of web development ranging such as search engine optimization, link building, content creation, and even graphic design. If you run a small-to-medium sized business, it is vital that your presence on the web be as easy to use and, more importantly, as easy to to find as possible. That’s where an expert web development company comes in. Knowing the important trends and techniques for generating clicks are their specialty. Don’t think that’s web marketing is as easy as creating a web site and sending a few newsletters by email. The world of online marketing has become its own industry; wouldn’t you rather trust your online presence to dedicated specialists?

Outsourcing Your Web Development

While you might be tempted to use in-house employees for all of your web development needs, the logistics and resources required to have an in-house web development team are usually out of reach for small or medium sized businesses. Thus, outsourcing your online marketing to a qualified web development company is usually the safest and most economically feasible option, rather than hiring a whole new department. Whether your business is building its first website or looking to enrich your ranking in search engine results, a dedicated web development company can meet all of your needs. When it comes to your visibility on the web, don’t try to cut corners – let the professionals do it. Hire a web development company today, and watch the web traffic roll in.