Everywhere you look, e-commerce is growing. U.S. e-commerce sales reached $396 billion in 2016 and are predicted to reach $684 billion by 2020.
A survey of 1,000 U.S. customers found that 36 percent of them plan to grocery shop online in 2018, up from 22 percent in 2017. What’s more, mobile commerce makes up 30 percent of all U.S. e-commerce.
With the growing popularity of e-commerce, it’s important for companies and businesses to have an effective ecommerce content management system. Having the right ecommerce content management system can drive customers to web sites and products and further drive up e-commerce sales.
With that in mind, here are 5 practical tips for improving an e-commerce website:
- Use Pictures: Whether you’re reading a magazine, a newspaper or an online article, people are drawn to ecommerce images and photography when shopping online. Having the right image for a product can turn that product from drab into a must-have item and make it more appealing for the customer.
Sixty six percent of customers say they want to see at least three pictures of a product while shopping online. Furthermore, almost half (47 percent) of U.S. online consumers rate high quality product images as the most influential factor when considering a product purchase from a specific brand.
A variety of shots from multiple angles and against a nice-looking background can really help products shine online.
Top 10 Reviews offers a look at some of the best image management software to keep track of all of a site’s images.
- Easy Navigation: This might seem like another no-brainer, but if a web site is hard to navigate, customers are unlikely to find your product and likely to click to something else.
Easy navigation can range from being able to zoom in on products to being able to see different colors or styles of a product. Seventy percent of e-commerce site users rank the ability to zoom in on product images among their top priorities for deciding on a purchase.
A sitemap of a web site structure can help search engines can a feel for its organization and help make it more visible when it’s searched for on sites like Google.
- Embrace change: E-Commerce can seem daunting for the traditional brick and mortar store, but it’s necessary in today’s world for survival.
The consumer packaged goods industry is one of the largest in North America, valued around $2 trillion. Traditionally, CPGs have been sold in brick and mortar stores, but the e-commerce share of these sales is growing. The grocery stare of all packaged goods sales is forecast to drop from 45 percent today to about 37 percent by 2025.
Branching out into e-commerce can seem like a challenge for traditionalists, but the right ecommerce management system can help immensely. An ecommerce management system can help a business monitor online transactions and increase your footprint online.
- Embrace social media: An increased presence on social media sites like Twitter and Facebook among others can go hand-in-hand with embracing e-commerce. Social media can gain the attention of an audience quickly and is a fun and effective way to share content and interact with customers.
Using social media can be an important tool for promoting a company’s best content, services and products and companies can always start slow with how much content they choose to share.
- Merchandise Products: Merchandising has an affect on a high percentage of sales and when it comes to e-commerce, categorizing products and services is important. In the case of clothing stores, it’s important to group similar products together. Doing this will make for a better experience for the customer when navigating a site, which in turn will help them get the information they need to decide whether or not they want to buy a product.
G2 Crowd offers a look at some of the best product catalog software, which makes it easier for companies to keep track of their e-commerce merchandise.
Is your business considering making a transition into e-commerce? Could your business use an ecommerce content management system to help you get started?
CMS Critic and Arm Worldwide can help you choose the best ecommerce content management system for your business.