Over half of all companies in the United States are using digital marketing–without a plan. If your company is part of that statistic, it’s time to reconsider what you’re doing. Because with no strategy in place, you’re most likely missing out on a lot of sales opportunities, leads and ultimately, profit. Outsourcing your marketing to a professional ad agency can help you get on track. Here are some of the benefits of hiring an advertising agency:

Professional expertise
Advertising agencies specialize in, well, advertising. Which means they’re excellent at what they do and have a lot of invaluable experience in the field. They know a lot more about the current trends and can produce better, more rewarding results with a higher return on investment.

Save money
Hear us out: Sure, partnering with an ad agency can be pretty pricey. But in the long run, you’ll most likely save money between how efficient they are at their work and the discounts or partnerships they have already established with media and press outlets.

Less time
Learning all of the ins and outs of digital marketing from scratch is going to take you (or your colleagues) a lot of time. Time that could be spent on areas they actually excel in. By outsourcing to a marketing agency, you free up those hours for your employees to focus on what they do best, and leave the rest to the professionals.

The chance to try something new
Creative agencies got their name for a reason. They specialize in thinking outside the box and coming up with new, never been done before ideas for their clients. While you may not necessarily be looking to change up your current strategy, be open minded. You might be surprised at what they come up with…and how it can pay off in a big way for your company.

In today’s world of smart phones and tablets, skimping on digital marketing is a huge mistake for any company. Whether you’re looking to snag new customers or increase your social media following, the benefits of hiring an advertising agency can help you get there.