There’s a reason that there is so much of a focus on online marketing these days. More and more people are taking to the internet for more parts of their habits, which makes it the perfect place to be marketing your business. The problem for many small business owners is that they don’t have the time or the know-how to make sure that their online presence is actually doing them some good — if they even have one to being with. Here’s a basic checklist of internet marketing strategies that every small business owner should be doing.

1. The Website
If you don’t already have a website, you are way behind. You need to get one right away because it will serve as the cornerstone for all of the other strategies you should be doing. Since web design takes skill and knowledge, it’s worth hiring website consulting services here. Website consulting services will in most cases be able to build you a well designed and attractive website, as well as host and update it for you.

2. The Social Media Presence
There are a number of benefits of social media marketing, especially for small businesses who can reach out to their local customers. If you aren’t already, join a couple of the most popular social media sites (like Facebook and Twitter) and keep those profiles up. Don’t spread yourself too thin so you can update and engage often.

3. Search Engine Optimization Strategies
SEO is one of the most important parts of internet marketing. Once you have a quality site, it’s essential to start optimizing it for search engines. If you don’t know how to do this, you aren’t alone, but you really need to hire an SEO company to take care of it for you.

Are you a small business owner who is missing out on these internet marketing tactics? Feel free to tell us about it in the comments section below.